Ocean Spray needed to drive awareness and incremental purchase of their new product, Mocktails. We created an integrated, omnichannel ad campaign to support the launch and inspire our target to enjoy a second juice.

My roles on this project included helping lead the team in ideating various concepts and ideas, owning the execution of the concept below, and ensuring all concepts came to life in ways that fully supported the strategy, insights, and objectives of the brand as well as the retailers.