Dairy is so much more than the dollop in a coffee, the scoop in the smoothie, the shmear on the bagel. It’s at the center of our menus; woven through our lives. Imagine how powerful shopping can become when we put dairy at the center of the shopping experience. We dared to imagine for Danone and created The Dairy Dept.—complete with seasonal kiosks, cross-merch islands, meal solutions, and a Milk Bar to indulge a taste test or two.
2019 Hermes Creative Award platinum winner.
Animation - Spectrum Animation Studios
I played several different roles on this pitch project. I helped create the overall look and feel by exploring a few different mood boards, established the function and form of the taste-testing area, developed both logos for The Dairy Dept. and The Milk Bar, created the digital kiosk welcome screen, and also helped ideate the overall navigation and seasonal/occasion-based kiosks.
Moodboard: Retro Farmhouse
Moodboard: Modern Farmhouse
Moodboard: Retro Farmhouse
Moodboard: Modern Farmhouse
Milk Bar Sketch and Moodboard
Digital Kiosk & Milk Bar Overhead View
Pitch work / Epsilon Agency / Creative team included: Kelly Bartell, Paula Ludington, Lainey Chinquist, Lea Sullivan, Carrie Schneider and Mary Muelken.